On the Renewal in the Transmission of History and Culture: A Case Study of the Chinese Program "National Treasure"
Visualizações: 122Keywords:
Museum, Transmission of History and Culture, ChinaAbstract
To allow the public to have direct contact with the splendid and profound historical past of China without leaving home, and with the aim of sparking public interest in potential visits, China Central Television, in cooperation with nine of China's major museums, launched the program "National Treasure" in December 2017. This is a historical and cultural program with educational purposes, aimed at bringing viewers closer to China's deep past. After its launch, the program received great applause from the public, and due to its success, it is already in its second season (launched in December 2018). Through the analysis of a specific case, we aim to present the organization of this program and describe the various combinations represented within it (such as the combination of documentary and TV show formats, and between expert explanations and theatrical representations by artists).
Downloads
References
Dong, T.; Ling, J. The "Revive" of Cultural Relics, the “Reborn” of Tradition - An Innovative Study of the Transmission of Chinese Traditional Culture by the Program “National Treasure”, Journal of Nanjing Normal University: Social Sciences (2018) 153, 157.
Episode 6 of the Season 2 of the Program "National Treasure", 13 jan. 2019. https://www.youtube.com/watch?v=H_ufbCAeh7A&t=1723s (accessed 2019-06-28).
Han, D. Research on Innovation Model of CCTV Cultural TV Programs, Dissertation of Master, Journalism and Communication, Tarim University (2018).
Huang, Z.; Pan, L. Let the Cultural Programs "Reborn" - about the Presentation, Interpretation and Activation of Traditional Culture in the Program "National Treasure", China Television (2018).
Guo, X.; Liu, B. National Identity and the Transmission of Cultural Values - A Connotation Analysis of “National Treasure”, Media (2019).
Li, H. On the Ethnic Concept of the Tang Dynasty, Inner Mongolia Social Sciences (2001).
Liu, B.; Zhao, M. The Paradigm Significance of "National Treasure" from the Perspective of Cultural Memory, TV Research (2019).
Liu, S. Preliminary Discussion of The Japanese Diplomats to the Tang Dynasty, Collected Papers of History Studies (1995) 44-46.
Ma, M.; Qian, X. On the Characteristics of the Ethnic Policy in Tang Dynasty and Its Reference to the Reality, Social Sciences Review (2015).
Ouyang, M. On Embodiment of National Integration Trend in Education of the Tang Dynasty, Theory and Practice of Education (2009).
Tang, H. The Artistic Expression of Teaching through Lively Activities - the Creative Planning of the Historical Theme Drama of "National Treasure", TV Research (2018).
Three Cultural Relics of Xinjiang Were Selected for the Second Season of the Program “National Treasure”, Xinjiang Daily. 11 dez. 2018.
http://wap.xjdaily.com/xjrb/20181211/120671.html (accessed 2019-06-29).
Wang, B. Why Plump Women are Reference of Beauty in the Tang Dynasty? Government Legal Institutions (2010).
Wang, J. The Japanese International Students and the Diplomats to the Tang Dynasty, Journal of Northwest University (Philosophy and Social Sciences Edition) (2004) 15.
Wang, X. On the Aesthetic Consciousness of Tang Dynasty Costumes Based on the Context of Aesthetic Culture, Ren Wen Tian Xia (2016).
Wang, Y. National Treasure: A New Expression of History and Reality, Contemporary TV. (2018) 13-14.
Xu, D. The Symbolic Presentation and Meaning Expression of TV Culture Programs – Take the “National Treasure” as an Example, Dissertation of Master, Journalism and Communication, Anhui University (2018) 15-16, 36.
Yang, H. A Brief Account of the Enlightened Ethnic Policy in the Tang Dynasty, Journal of Southwest Institute for Ethnic Groups: Philosophy and Social Sciences (1998) 56.
Yang, J. Research on Aesthetic Culture of Tang Dynasty Costumes, Journal of Kaifeng Institute of Education (2014).
Yang, X. "National Treasure": Interpreting Chinese Culture Passwords with Great Powers, China Press and Publication. 22 nov. 2017.
http://ex.cssn.cn/ts/ts_wxsh/201711/t20171122_3751137.shtml (accessed 2019-06-28).
Yu, Y. The Success Factors of “National Treasure” and Its Enlightenment to Cultural Inheritance, China Television (2018) 36-37.
Zhang, B.; Liu, T. The Transmission of Historical Memory and the Construction of Cultural Identity in Chinese Civilization - Taking the Cultural Program “National Treasure” as an Example, Journalism Lover. (2019) 23.
ZHAO, Guifen. The Research on the Cultural of Tang Dynasty Costumes Aesthetic, Dissertation of Master, Aesthetic, Anhui University (2013) 37-39.
ZHAO, Qiao. Tracing the spirit and the essence in history——Taking the Program “National Treasure” as an example, Contemporary TV (2018) 23.
ZHU, Jie. How to Make Cultural Relics Revive? — Analysis of the Success Factors of the Program “National Treasure”, Contemporary TV (2019) 27.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2021 Revista de Estudos Interdisciplinares
This work is licensed under a Creative Commons Attribution 4.0 International License.
The Journal of Interdisciplinary Studies adopts the Creative Commons Attribution 4.0 International License (CC BY 4.0), which allows for sharing and adapting the work, including for commercial purposes, provided proper attribution is given and the original publication in this journal is acknowledged.
