The Contribution of Graphic Design to the Media Promotion of the Indigenous Movement in Brazil

Abstract

This paper analyzes indigenous social movements in Brazil from the perspective of design. This language, which has contributed to increasing visibility for the cause, has gained strength through artists, designers, and illustrators on Instagram. However, recently, traditional media outlets have started incorporating design to attract audiences amidst the content overload on social networks, but also to synthesize information through images. As a method, we mapped and identified the main professionals working in this context, as well as the impact of their design works on traditional media, aiming to understand their importance in boosting the indigenous cause in news outlets. We observed that, despite design not frequently appearing in traditional media, its presence has contributed to giving visibility to the indigenous movement, even though it is not always deep enough for society to fully understand the demands of indigenous peoples.