SOBRE A RENOVAÇÃO NA TRANSMISSÃO DA HISTÓRIA E DA CULTURA: UM ESTUDO DE CASO DO PROGRAMA CHINÊS "Tesouro Nacional"
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Museu; Transmissão da História e Cultura; China.Resumen
Para deixar o púbico ter um contato direto com o passado histórico tão esplendido e profundo da China sem precisar de sair de casa e no intuito de despertar o interesse do público para eventuais visitas, a China Central Television, em cooperação com nove dos principais museus da China, lançou em dezembro de 2017 o programa “Tesouro Nacional”. Trata-se de um programa de índole histórica e cultural e com fins educativos, que procura aproximar os espetadores do passado profundo da China; depois do lançamento, este programa tem alcançado um grande aplauso no público, e devido ao seu grande sucesso, já vai na segunda temporada (lançada em dezembro de 2018). Através da análise de um caso concreto, pretendemos apresentar a organização deste programa e descrever as várias combinações representadas no mesmo (tais como, a combinação entre documentário e TV Show; e entre explicações pelos especialistas e representações teatrais pelos artistas).
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